HOW TO USE VIDEOS

Smart ways to use your real estate listing video

A listing video is more than just a showcase - it’s a powerful marketing tool. Discover how to maximize your property’s exposure and attract more buyers.

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INCREASE ENGAGEMENT

Add to Marketplaces

Make your property listing stand out by adding a video alongside the images to real estate listing websites.

📈 Did You Know: According the Swedish property site Hemnet AB - listings with videos get +44% longer view time, +76% more shares, and are +31% more likely to be saved. Learn more.

REACH BEYOND LISTING SITES

Use in Video Ads

Get noticed by potential buyers - even those not actively searching. Video ads stand out more than static images, increasing visibility and engagement.

📈 Did You Know: Video ads get up to 60x more impressions and 30% more clicks than image ads. Localizing your videos with different voice-overs helps attract international buyers and expats looking for properties.

LEVARAGE ORGANIC REACH

Add to Social Media

Maximize exposure by sharing property video across your social media channels. Video content gets more views, shares, and engagement than static images.

📈 Did You Know: Social media algorithms prioritize video content, meaning your property video gets better visibility - without spending extra on ads!

Questions and answers

Do real estate platforms support video uploads?

Most listing sites primarily display images, but you can often add a video link (e.g., YouTube or Vimeo). Some platforms also allow embedding or premium features for video integration - check your platform’s options.

Can I create a video in multiple languages?

Yes! Adding voice-over in different languages helps attract international buyers and expats. This can significantly expand your property’s potential audience.

Will adding a video make my listing more expensive?

Most real estate platforms allow you to add a video link for free, but some may offer video hosting as a premium feature. Using video on social media and ads doesn’t add extra costs unless you choose to run paid promotions.

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