.webp)
This article is based on article and research conducted by Hemnet, Sweden’s leading real estate platform.
Real estate marketing is evolving rapidly, and traditional image-based listings are no longer enough to capture buyers' interest. Swedish real estate platform Hemnet conducted a study on the effectiveness of real estate listings and reached a significant conclusion: listings with video perform considerably better than those with only images. But why is this the case, and how can real estate agents leverage video effectively - without high costs or hassle?
‍
Results: Listings with videos get more attention and interaction
Hemnet’s research results speak for themselves:
- 31% more saves – potential buyers find video listings more engaging.
- 44% more viewing time – properties receive significantly more attention.
- 76% more shares – video content sparks conversations and spreads more widely on social media.
According to Michelle Rea, Hemnet’s Product Manager, "Video provides home seekers with a better understanding of the property, making the decision-making process easier and more informed."
‍
Why video is no longer ''nice to have'' for real estate agents
This powerful insight confirms that video is no longer optional—it is an essential tool for real estate success. Buyers are drawn to dynamic, immersive experiences, and properties with video stand out from the competition. If your listings don’t include video, you’re missing out on valuable attention and potential sales.
"Listings with video attract more engagement, better conversion rates, and overall higher interest from buyers." – Hemnet’s Research
With video, potential buyers gain a comprehensive view of the property, its atmosphere, and its layout immediately. This can help them make quicker decisions and reduce unnecessary property viewings. Additionally, real estate agents who embrace video marketing gain a strong competitive edge, ensuring their listings are seen by more people, shared widely, and considered more seriously by potential buyers.
‍
Real estate video engage buyers at every stage of the process
One of video’s greatest strengths is its ability to engage buyers at every phase of the home-buying journey:
- Early Inspiration: Even those who aren’t actively searching for a home can be drawn in by captivating video content, making them more likely to enter the market sooner.
- Active Search: Buyers researching properties prefer video because it helps them visualize their potential new home more effectively than static images.
- Decision Making: High-quality videos can be the deciding factor in pushing a hesitant buyer to book a viewing or make an offer.
This means that video listings not only increase engagement but also expand the reach of a property beyond actively searching buyers, capturing the interest of those who might not have considered moving otherwise.
‍
The Challenge: Cost and Production Time
While the effectiveness of video is undeniable, traditional video production has been costly and time-consuming. Professional video shoots can cost hundreds of euros per listing, and editing can take hours - if not days. This has been the biggest barrier preventing all agents from fully embracing video marketing - until now...
‍
Amplifiles - Turn real estate listing to video from URL
This is where Amplifiles comes in. Our technology automatically transforms static real estate listings into high-quality videos in just a few minutes. Our AI-driven system seamlessly combines listing images, descriptions, and background music into a dynamic presentation that is instantly ready to share. Amplifiles ensures that every agent can take advantage of video without high costs or technical difficulties. Get started with a free video!