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Why Video Matters (More Than Ever)
The role of video in real estate has shifted from "nice to have" to "must-have." More buyers expect to see video tours, and sellers want agents who use video to market their homes. It's not just about showing a space - it's about helping people connect with it before they even step inside.
If you're a real estate agent looking to improve how you use video - or just getting started - here are five trends to watch in 2025.
1. Vertical Real Estate Videos
Vertical video - like Instagram Reels, TikTok, and YouTube Shorts - is now the default way people watch content. Over 70% of YouTube viewing happens on mobile devices, and vertical formats are built for that.
It’s also about timing. With the average human attention span now around 47 seconds, you need to grab attention fast - and vertical video does just that. It fills the screen, is easy to watch, and shows up right where your audience is already scrolling.
Try this: Start with 15–30 second walk-throughs of new listings or a quick "Did you know?" about your market.
2. Personal Branding in Videos
According to NAR, 73% of homeowners say they’re more likely to list with a real estate agent who uses video. But not just any video - ones where they can see and hear the agent tend to drive stronger connection and trust.
Property videos are great, but the ones that really convert often include the agent. People want to work with someone they feel comfortable with. When you show up in the video - introducing a home, sharing a thought, or just being yourself - you make that connection.
You don’t need a script or studio setup. A few well-lit clips of you talking to the camera about a listing or the local market can go a long way.
Camera-shy? Try voiceovers or photo-based slideshows - there are many ways to be present without being on screen.
3. Drone Video in Every Listing
Homes with aerial footage are reported to sell up to 68% faster, according to data from the National Association of Realtors. For buyers, it helps paint a more complete picture of the neighborhood and property layout.
What used to be a luxury is now becoming expected - especially for single-family homes, properties with large lots, or scenic surroundings.
Not using drone footage yet? This could be a great first step.
4. AI Tools Change How Agents Create Videos
Creating video used to mean hiring a crew or spending hours editing clips yourself. But that’s changing fast. In 2025, more agents are using AI-powered tools to speed things up - from automated video edits to script suggestions and even voiceovers.
At the same time, short-form videos with captions or on-screen text are becoming the standard. Most people scroll with sound off, and videos without text often get skipped. Adding captions not only boosts engagement - it makes your content more accessible to everyone.
The trend here isn’t just about fancy tech. It’s about saving time, reaching more people, and making video easier to watch - no matter where or how someone sees it.
5. Educational Videos in Building Agents Trustworthiness
A study by Animoto shows that 80% of consumers say video has convinced them to buy a product or service. In real estate, this translates into trust - people want agents who not only sell, but also educate and guide.
Not every video has to be a home tour. Agents who share useful content - like "3 things to check before buying an old home" or "how to prep your home for listing photos"—build credibility.
If you're wondering why educational or visually engaging videos matter so much, it helps to look at the numbers. Check out our breakdown of real estate video marketing stats.
These videos don’t push a property, but they do something just as valuable: they help people remember you when they’re ready to make a move.
The Bottom Line
Video isn't slowing down - it’s evolving. Whether you’re showing listings, building relationships, or offering local tips, video helps you stay visible and build trust with future clients.
You don’t need to tackle everything all at once. Start small, stay consistent, and build from there.
Want create real estate video in a new way? Get your free video from Amplifiles and see how easy it can be to get started.