.webp)
In 2025, the fusion of video marketing and social media is transforming how real estate agents attract leads and close deals. Whether you're promoting a single listing or building your brand, the stats don’t lie - these tools aren't optional anymore.
We’ve narrowed it down to the most impactful numbers that every agent should know to stay competitive in the modern digital landscape
1. Listings with video receive 403% more inquiries
Imagine quadrupling the interest in your property listings. Listings featuring property video receive 403% more inquiries than those without. Videos give buyers a better feel for the property, making them more likely to reach out. (Show My Property)
2. 73% of homeowners prefer agents who use video
Nearly three-quarters of homeowners say they're more likely to work with agents who use video. Incorporating real estate marketing strategies that include video can help you stand out and win more listings. (NAR)
3. Video listings attract up to 157% more traffic from search engines
Adding videos to your listings can increase traffic from search engines by up to 157%. Real estate videos improve your online visibility, helping more buyers find your properties. (Luxury Presence)
4. 92% of U.S. realtors use Facebook for client acquisition
Social media platforms, particularly Facebook, have become vital tools for real estate agents. An impressive 92% of U.S. realtors leverage Facebook to connect with clients. (The Close)
5. 51% of home buyers use YouTube to explore properties
YouTube has emerged as a go-to resource for home buyers, with 51% using the platform to view property videos before visiting in person. Maintaining an active channel with high-quality virtual home tours caters to this significant segment of buyers. (Photoup)
6. Homes with drone footage sell 68% faster
Adding drone footage real estate into property listings offers a unique perspective, showcasing the property's surroundings and layout effectively. Homes featuring drone videos sell 68% faster on average, highlighting the impact of comprehensive visual content in accelerating sales. (NAR)
7. 58% of buyers expect video tours in listings
Modern buyers have come to expect virtual home tours as a standard component of property listings. With 58% expressing this expectation, providing video tours not only meets buyer demands but also enhances the overall user experience. (NAR)
8. Real estate listings with video receive 52% more views and sell faster
On Hemnet, Sweden's leading property site, listings that include video content receive 52% more views and tend to sell more quickly. This statistic underscores the universal appeal and effectiveness of real estate video marketing in enhancing property visibility and sales velocity. (Amplifiles Blog)
Real Estate Social Media Statistics 2025
In 2025, social media continues to be the smartest channel for real estate professionals aiming to connect with potential buyers and sellers. Video isn’t just another content format - it’s the most effective way to stand out on social media. As platforms prioritize video, agents who embrace it gain a major edge, with marketers seeing 49% faster revenue growth than non-video users. In a feed full of static images, video is what captures attention and drives real engagement.
Platform Usage Among Realtors
- Facebook: Utilized by 87% of real estate agents for lead generation and client engagement.
- Instagram: Embraced by 62% of realtors, leveraging its visual-centric nature to showcase property listings and engage with a younger demographic.
- LinkedIn: Used by 48% of agents, particularly effective for networking and connecting with other professionals in the industry.
- YouTube: Despite being the second most visited website globally, only 25% of agents utilize it, indicating a significant opportunity for growth in video marketing.
Sources: SocialPilot, Predis
Lead Generation Effectiveness
- 60% of real estate agents report achieving their highest ROI from social media marketing.
- 52% of leads from social media are considered to be of higher quality compared to 26% from MLS leads.
- 57% of Realtors believe social media helps maintain client relationships.
Consumer Behavior and Preferences
- 91% of consumers now prefer video content over other formats - and that preference directly shapes how they engage with real estate listings on platforms like Facebook, Instagram, and YouTube.
- 78% of people watch online videos every week, and over half watch them daily - making video the most consumed form of content on social platforms.
- Video listings on social media generate significantly more shares, with video content receiving up to 1,200% more shares than text and image posts combined. This dramatically increases reach and exposure for your properties.
Sources: REsimpli, Wordstream
How many realtors are actually using video in real estate marketing?
Only 10% of sellers say their agent used video to help sell their home.
Even though video is more important than ever, not all agents are using it. Only 38% of real estate agents include video in their marketing. Just 9% make listing videos, and only 10% of sellers say their agent used video to help sell their home. (PhotoUp)
Why so few? There are a few common reasons:
- Not enough time: Agents are busy and video takes planning.
- Worried about cost: Some think video is too expensive.
- Tech struggles: Not everyone is confident filming or editing.
- Unclear return: Some aren’t sure if it’s worth the effort.
That said, video use is growing fast and more buyers expect video every year. If you want to stand out, video is one of the best ways to do it.
Conclusion
Video marketing grabs attention. Social media builds relationships. Together, they’re a digital powerhouse every realtor should be using to win clients, grow listings, and close deals faster. Don’t just follow these trends - lead with them.
We started Amplifiles because most agents know they need video - but they don’t have the time, tools, or know-how to do it well. Our goal is to make high-quality real estate video easy and accessible for every agent.
We also work with local real estate photographers so they can offer video to their clients. It helps agents get consistent, branded video from someone they already trust - and gives photographers new ways to grow their business. Learn more about partnering with Amplifiles if you're a photographer.
No matter where you’re starting from, we’re here to help. Get your free video from Amplifiles and see what great video can do for your listings.